Levi said it has put distinctive tabs bearing its name, in the form of folded cloth ribbons, in the seams of its pants pockets since 1936, to provide “sight identification” for its products.Kenzo did not immediately respond to requests for comment after business hours. 2″ line launched in March 2018.The complaint filed with the US District Court in San Francisco, where Levi is based, said Kenzos activities threaten to cause Levi to lose sales and suffer “incalculable and irreparable damage” to its goodwill and confuse shoppers.Washington: Levi Strauss good bearing & Co on Friday sued the French luxury house Kenzo, accusing the unit of LVMH of trademark infringement for putting tabs on its pants pockets, including in a new clothing line featuring singer Britney Spears.. A lawyer for the Paris-based company could not immediately be located.”Levi is seeking to recoup lost profits, compensatory and punitive damages, and halt further infringements.The complaint quoted Leo Christopher Lucier, Levis national sales manager in 1936, as having said: “no other maker of overalls can have any other purpose in putting a coloured tab on an outside patch pocket, unless for the express and sole purpose of copying our mark, and confusing the customer.It said Kenzo has not complied with its cease-and-desist letters to stop selling its own clothing bearing similar tabs, including in its “Kenzo presents Britney Spears-La Collection Memento No
Levi said it has put distinctive tabs bearing its name
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