In August 2017, Tmall upgraded the beauty instrument from the second category to the first category, and the beauty instrument also moved from the small household appliance category to the beauty brand. It is undoubtedly a shortcut to open up the beauty and personal care market with beauty appliances that are also "electrical appliances".
It was 7.com show that facial cleanser products and personal care appliances (including shaving, hair removal devices, and oral care) have grown at a compound annual rate in China of the past two years.1 billion yuan, which is almost the same as Haier's, but Gree's net profit reached 26.3 billion yuan, an increase of 12.44 billion yuan, an increase compared to the same period last year.
The data shows that products with only a segmented function of facial cleansers are expected to reach a total sales of 8. It is no coincidence. Undoubtedly, as the Chinese beauty instrument market grows, there will be more daily chemical giants and cross-border bigwigs to seize the "cake". A cosmetic acrylic jar factory relevant person in charge of a beauty brand told reporters: "The beauty equipment industry is growing at a rapid rate, and the market has grown 7 times in the past two years. Obviously, Haier, which has already touched the ceiling in the field of home appliances, must find a new market with a wider market and more certainty. Not only that, consumers of beauty devices are still young, and users under 25 are growing fastest.2% compared with the same period last year; and the company's net profit attributable to shareholders of listed companies was 7.7% and 26.
.6 billion yuan, and its net profit reached 202 100 million yuan. In 2017, Xiaomi invested in Xumei Technology and intends to enter the personal protection market. Electric toothbrushes, shavers and other products will also meet consumers soon. Among them, consumers under 35 account for nearly 80% and consumers under 25 Of consumers accounted for 30%. After all, Xiaomi and Lenovo in the technology circle are in the game.
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