Nor were the websites the customers of theengines.Search Engine Model is Similar to TelevisionThis is all similar to television where programmes are made forthe masses and given away free. A fewyears ago, pay-per-inclusion search engines such as Inktomi,Altavista, Ask Jeeves and Yahoo were introduced.However, rankings are not guaranteed.However, they have failed badly and have lost traffic toGoogle.If you charge for entry into a search engine, you eliminateover 90% of the websites on the Net which cannot justifysuch a fee. There is no needto spend enormous amounts on search engine submission and optimisation. Yourrelationships with the search engines is one of mutual benefit.Google recognised this and decided to keep the advertisers happyby providing a large database of websites. For this fee,regular repeated spiderings are guaranteed, so you aresure to be indexed. Good news for everyone searchingGoogles database!Googles competitors were unable to deliver the same results,partly because they had fewer websites to choose from. You needthe traffic and the search engines provide the quality content. To make this most efficient, search engine submission must be free.Of course, this is where we were at the beginning of the Internet revolution,except certain search engines got too greedy and thought they could cash in on unfortunate small website owners!© John Lynch ( For a review of Site Build It the leading website and store building software package which encourages good content for high search engine rankings go to: . By allowingevery website to submit its pages free, it built an enormousdatabase of websites.Why the Death of Pay-Per-Inclusion SEs is Good for Small SitesOnly large quality SE databases can fulfil the needs of surfers.These searches were exposed to the advertisers products and the searches led to good sales.Therefore Complete Car Engines for sale by creating good websites with quality content and submittingthem free to the search engines, you are both winning. This large databasebecame well known and it attracted great numbers of searches.All you need to do is create good websites with the appropriate keywordsfor your pages and everything else will take care of itself. These pages haveno advantage over any page submitted for free.Why Google is TopsGoogle built the LARGEST search engine database becauseit refused to adopt the pay-per-inclusion model. Then the advertisers step inand make the money! As a search engine survives by the qualityof its search results, surfers and sites flocked to Google making itthe number one search engine.What the pay-per-inclusion search engines did not understandwas that their real customers were the ADVERTISERS andnot the searchers.The advertisers pay the search engines, so they are the customers.Why Pay-Per-Inclusion Search Engines are DyingA Pay-Per-Inclusion search engine is a service in whicha search engine charges you a certain amount to spiderand include your website in its database.
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