The enthusiasm that makes china freight elevator a traditional elevator speech effective also requires self control to keep it brief. This is not the only challenge with a traditional elevator speech.
the question-answer trapThere are several basic problems with the traditional elevator speech. The first is to answer the question What do you do succinctly. Like Brenda, many would like much longer than 30 seconds to describe themselves and their work.
The main problem, though, is that most people just dont want to hear others talk about themselves especially if it sounds rehearsed. That is why most people seldom ask, What do you do Thats also why many who develop a stimulating elevator speech seldom get to use it. There is a simple solution to these problems.
Dont talk about yourself.A Compelling Elevator Speech differs from a traditional elevator speech in one critical way: Its not about you at all.
formula for a compelling elevator speechA compelling elevator speech communicates:
Who you are (name with or without title or organization).
Three problems you solve described emotionally (e.g. fear, frustration, aggravation, worry).
That you solve such problems (positioning you as a rescuer).
A hook question (e.g. Is that important to you)
example of a compelling elevator speechJeannette would be wiser to say something like this: You know, a lot of companies in this area are having quite a tough time finding good people to hire. Then, it can be frustrating to keep a good team together. Of course, letting people go can cause lost sleep, too. As a certified Human Resources Consultant, I help to make life easier for senior managers. Can you relate to that For greater impact, she should lower her voice as if shes sharing something confidential.
why whisperA compelling elevator speech is best delivered in hushed tones for two reasons:
You should whisper because a truly compelling elevator speech focuses on the problems you solve for people described empathetically in emotional terns. Its not polite to talk out loud about your clients head scratching or nail biting. Emotional empathy positions you as respectful and credible. Whispering shows that.
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