Both pot companies agreed to stop selling the products and destroy any remaining inventory.The celebrity endorsements are just the latest attempt to add cachet to a line of weed. Cease-and-desist letters aren’t uncommon in the mailboxes of marijuana companies, whether it’s for making a candy that looks like a non-intoxicating brand, or for selling a type of pot that includes a trademarked word or phrase in its name. Melissa Etheridge has a marijuana-infused wine. Patents and trademarks are largely regulated by the federal government, which considers marijuana an illegal drug and therefore ineligible for any sort of legal protection. So far federal authorities have either ignored or rejected marijuana patent and trademark requests, as in the 2010 case of a California weed-delivery service that applied to trademark its name “The Canny Bus. — APSnoop Dogg has his own line of marijuana. sued two marijuana companies in Colorado and Washington for selling “Reefer’s” peanut butter cups and “Dabby Patty” candies, which resembled Hershey’s Reese’s Peanut Butter Cups and York peppermint patties.
But the industry can’t use those same laws to protect its own brands.Companies like Ligand are betting that if marijuana becomes nationally legal, they’ll be first in line to claim legal ownership of whichever type of marijuana they’ve already developed. That doesn’t mean that the pot business isn’t trying. “We’re in a new industry, where the benefits of federal protection aren’t open to us,” said John rolling party cooler Lord, CEO of LivWell, a 10-store chain of Colorado marijuana shops.The result is that consumers have no way of knowing that celebrity-branded pot is any different than what they could get in a plastic baggie from a corner drug dealer. The result is a Wild West environment of marijuana entrepreneurs trying to stake claims and establish cross-state markets using a patchwork of state laws. In Colorado, for example, there are nearly 700 trade names and 200 trademarks registered that include the word “marijuana” or a synonym, Kamin said.”“They haven’t issued a single patent yet. Problem is, those weed brands aren’t much more substantial than the labels they’re printed on.” Nelson’s yet-to-be-released line says the pot is “born of the awed memories of musicians who visited Willie’s bus after a show.“The use of our trademarks in connection with drugs tarnishes the Girl Scouts name,” the organisation says in the letter it says it has sent to pot sellers primarily in California, Colorado and Washington
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