It’s an option with a smaller carbon footprint and also allows you to get access to top designer outfits at just 10 % of the MRP. The sad part is that these clothes don’t last very long and can be worn twice, and then you would want to get rid of the collection, which is no value for money.”So far, government and industry self-regulators have failed to make significant progress in checking on fast fashion, but there are individuals who are opting out of fast fashion to save the planet. She was able to get rid of artificial fibres from her wardrobe piece-by-piece.
Handmade garments are a bit more expensive to buy so you end up buying in limited number, and automatically stop following mindless trends. Yet people buy it, and the brands are thriving. She says, “A few years ago, I attended an event about sustainable wear and discovered how man-made fibres are harming the planet. For developing high customer demand, creating a takeaway price concept works well.” ?Eco-friendly MakeoverAlthough it is impossible to completely eradicate fast fashion, experts believe that planning the procurement of eco-friendly fabrics in advance and implementing the correct methods of clothes manufacturing will be integral to the fashion industry in the future.“As a customer, I have a choice of a power loom mill made sari and a Kota sari which is for Rs 450 onwards.
Aditi Swain, founder of PETA approved vegan brand De Chevalerie en Rouge, points out the benefits of recycling, renting and repeating outfits. “The issue is that these clothes are quick to copy.”Reduce, Reuse and RepairEven though Sofa fabric Factory certain brands have begun creating organic and environmentally conscious collections, we need to limit the volume of waste that fashion creates.Till then, dig the old wardrobe or raid your mother’s trunk to recycle a garment that you haven’t touched in years. After that, I did decided not to buy clothes that are made using chemicals. That’s where recycling and reusing clothes come into the picture. A handloom Kota takes the weaver minimum of 20 to 30 days and costs more.
I have been consciously buying clothes that last longer and are made of organic materials like cotton and khadi. Now my mantra is to shop less but mindfully, and it keeps my carbon footprint in check. “Creating sustainable clothing and slow fashion is eco-friendly and works towards the welfare of the ecosystem. Sanchit Baweja, the co-founder of online rental platform Stage3, says, “Women are increasingly opting for renting as it bridges the gap between accessibility and ownership. This reduces water consumption and waste.” Similarly, renting clothes and repeating them multiple times instead of discarding after one-time wear is a rational way of curbing fashion wastage.
Bengaluru-based entrepreneur, Amulya Nagraj, chose sustainable clothing over fast fashion. One-time retail visitors turn quickly into loyal customers, who are price-sensitive and have an urge to be fashionable according to the trend. There is a world of difference in-hand feel and slow fashion helps in the preservation of the tradition. You could be the next trendsetter in the ongoing sustainable drive —take your chance, be woke!. Well-known designer Ranna Gill calls fast fashion a “critical industrial trend” and believes that despite the consciousness about sustainable options, there will always be a market for cheap clothes and illegal practices.”
With the pace with which the world is innovating, enhancing and improving what already exists, only time will tell whether fast fashion and sustainability will co-exist in the future. The idea of a conscious closet where you borrow items you will wear only a few times and embrace renting over owning is a great way to stay sustainable
Tags: China suede fabric
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