More than ever, entrepreneurs are realising the importance of having a mobile app. There is a lot of mobile app development software out there where you can sort of do-it-yourself. These kinds of software are relatively easy-to-use and anyone can use them. But experts recommend that it is still worth investing in hiring a dedicated mobile app developer. Here are 4 reasons why you should do so.
Create more modifications fit for your business
Mobile app development software offers free or paid templates you can start working on. It’s really easy-to-use as you can drag-and-drop or cut-and-paste as you wish. However, since it is templated, there isn’t much space to be creative. You’ll run the risk of your mobile app looking live everyone else’s. With a deducted mobile app developer, you can modify the user interface to maximize user experience.
Get the latest cutting-edge technology
You can get ahead of the pack with the latest cutting-edge technology. You don’t have to wait until the feature is available on the mobile app development software you’re using. An app developer or engineer can apply those latest updates right away so that your customers get the best shopping experience. You can even do some AB testing wherein half of your customers will see an update while half do not so you can measure the efficacy of the changes rolled out.
Have real-time support for any app issues
If you are constantly updating your mobile app, it is understandable that you will encounter errors and glitches. It is only normal to have these issues once in a while. The important thing is to have support when you need it. While a mobile app development software may have a help centre, it is often a centralised one and you need to wait in a queue to be assisted. Unless you are on a premium membership, the turnaround time might take at least 24 hours. This is definitely not ideal for your customers. Having a dedicated mobile app developer can quickly apply fixes as soon as the problem arises.
Build relationships, not just generate revenue
Any digital marketer would agree that the cost of acquiring new customers is very high especially when you do not have many customer relationships established yet. By understanding your customer’s journey better, you can start building relationships with them. A mobile app developer can help you make changes to their overall shopping experience and thus, keeping your customers loyal to your brand. It won’t just be about generating revenue but also creating promoters so that they repurchase from you and also influence others to do the same.
Having a mobile app developer can be quite costly especially if you are just starting your business. However, it is an investment that is surely worth it! These are just four reasons why it is a good idea to do so but this list can go on and on. The cost will surely outweigh the wins that you will get by having a well-designed and highly functioning mobile app.
Bjorg Welch