Time and again, Alia has been spotted with chic embroidered outfits — be it a traditional kurta or gown with a dash of popping red needle work. The key is not to go overboard.He further says, “I look at all these different types of embroideries as techniques to create a more contemporary design.For another designer who loves the magic of the thread and the needle, it is the fabric and colours that matters the most.Whether you are off to work or going for a casual Sunday brunch with friends, a denim jacket with embroidered motifs paired with palazzos can do wonders. If one wants a slender waistline, floral work will be the heaviest on the waist, going light all over,”China Disposable Pillow Cover manufacturers shares designer Shriya Som.
We just need to take out the ethnic feel out of the ethnic techniques and create a more global product; that’s what the world demands,” says designer Rahul Mishra, who has been working relentlessly to make embroidery appealing to the global consumer. “The placement of flowers does the trick.Embroidery or thread work has an uncanny knack for bringing an outfit to life. I use a lot of mixed media while exploring different artworks and techniques.While working with decorative threads, Rahul treats his clothes like canvasses, expressing himself through embroidery. We could create French knots using aari and zardozi work, or we could be working on something with a lot of patchwork, or maybe even create something with a Parsi gara.
“I get inspired by embroideries like chikankari, zarodzi, patti ka kaam (appliqué), aari, kasuti and other very rooted traditional handwork.”Embroidered flowers are a classic hit, paired perfectly in contrast with pastel shades. Globally, I feel people do have a huge respect for Indian craftsmanship. For this international award-winning designer, the art form sits perfectly with Gandhian ideology — since embroidery is done by hand, it creates more employment opportunities.THE ASIAN AGE. “It’s incredibly challenging to create something with the traditional crafts of India yet simultaneously universal. It’s really just about exploring these traditional techniques to find new ones,” adds Rahul.
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