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You have worked extremely hard to get to where you are and you certainly strive to go up from here

You have worked extremely hard to get to where you are and you certainly strive to go up from here. You have a winning product and it is selling incredibly well. As with everything in life there is always room for improvement. Maybe not the product itself but instead how it is packaged. Packaging is always what the consumer sees first.

Before you look for someone to create your packaging, be very clear about you want it to look like. Your product will dictate what that is. Take board games for example. The packaging is so much larger when compared to other products. This size allows you to be incredibly creative, but with board games specifically there are really only two kinds of packaging widely available – industry standards if you will. The Monopoly size which is more rectangle and the Cranium size which is a perfect square. There are not many board games that branch off from this standard.

Card games are a bit different than board games in the sense that yes, card games are pretty standard as far as how a deck looks but the packaging can differ widely. You can have cartons that sit in a counter display or those that hang from hooks on walls. They can be inside small containers that appeal to consumers or just basically thrown on a shelf and wrapped in cellophane. The packaging is small so fdy and dty yarn you have to fit a lot into a small area so a great logo and name is very important in order to get noticed.

When it comes down to the packaging you can go for something that accentuates your product or is more compact to fit better on shelves or hung on racks. No matter what you decide, you still need to find someone to create yourproduct.

At the time of the production period when you have to decide on a packaging manufacturer, there are several things to consider before appointing a company for the job.

1. Short Runs. Does the company you are looking at offer short runs, meaning that you can get a small amount done like 500 units or do they only do large runs where you are forced to a minimum of 1000 or 1500 units.

2. Cost. When looking at packaging manufactures see what their costs include. Some will include the design work and other will not. Some will be cost per job or a per unit cost. Sometimes the cost per unit looks great but when you find a company that will do a per project job the cost per unit may wind up less especially if you are looking at smaller minimum orders.

3. Past Clients. Who have they done work for before? If you know the products they have worked on before you can better assess the quality of the work.

In the end, it is your company and you need the proper identity for your products. Quality will always overcome cost so you can put your best foot forward.

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