Erdem x H&M: the ballgown is taking over the high street Erdem x H. When Erdem x HM drops on 2 November, the smart money will be snapping up a £149 party dress with intricate snowdrop embroidery on formal stiff jacquard, embellished with a traditional grosgrain bow and falling from a precisely gathered waist into a voluminous, ankle-length tiered skirt.Read more at:gold bridesmaid dresses | ivory bridesmaid dresses. Forget the little black dress, and get ready for the grand gown.
The Crown, Downton Abbey, the Queen’ 90thbirthday last year, Gucci’ sponsorship of an exhibition of English aristocratic style at Chatsworth House and the resurgence of Princess Diana as a style iconthat has accompanied the 20th anniversary of her death are combining to revive the ballgown, a style of dress that until recently seemed as anachronistic to modern entertaining as the bouillon spoon. In the past four years, Moralioglu has been awarded three top gongs at the British Fashion awards – red carpet designer of the year, womenswear designer and establishment designer – and has expanded his business from a space in Hackney, north-east London, to a Mayfair boutique and headquarters.
As the star of Netflix drama The Crown, Foy is no stranger to a ballgown.M: the ballgown is taking over the high streetGo big or go home: that embroidery machine Company is the new party dress code. Erdem Moralioglu was born in Canada to a Turkish father and British mother, moved from Montreal to Birmingham as a child and founded the Erdem label in 200.The November issue of British Vogue features Claire Foy in a floor-sweeping, dusty-pink ballgown by Christian Siriano.The snowdrop-embroidered ballgown is one of the standout showpieces of Erdem x HM, this year’ most eagerly awaited designer/high street collaboration, which goes on sale next month.
MIA