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The consumer durables industry returned to a steady growth

Besides, the industry is also gearing up to accommodate consumer demands for more value-added features and augmented sizes in 2020 across product categories like inverter models in ACs, bigger screen sizes in TV panels, large capacity in refrigerators and washing machines along with Internet of Things (IoT) features in selected models, which not only provide a better value but also a higher margins.The industry, however, continued to face challenges in segments like TV panels and microwave, which failed to deliver a notable performance during 2019.Commenting on the performance of the industry, Nandi said: “2019 started off well with cooling products showing traction in the first half – however, the demand started tapering in the second half.Presently, the appliances and China Grass Burner consumer electronics have on an average 50 to 55 per localisation. Floods in various parts and low economic sentiments overall have affected 2019.New Delhi: The consumer durables industry returned to a steady growth path in 2019 after almost two flat years but might not be able to repeat the feat in the coming year as broader market indicates economic slowdown.”According to a recent joint report by CEAMA and research & consulting firm Frost & Sullivan, the appliances and consumer Electronics (ACE) industry size is expected to be double and have a total market size of Rs 1.”The year was mixed for the consumer durables industry.”Similarly, BSH Home Appliances, which operates in refrigerator, washing machine and Kitchen appliances, recorded a good growth and expects to continue the momentum by expanding its business.”Given current sentiments, 2020 may not register high growth but weather is expected to play a key level for growth. Electronic category which is TV did not witnessed any growth and the white goods have a good year with a growth in double digits,” he said adding “After having two years of almost flat or slow growth, the industry had a growth.

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