Starring Kareena Kapoor Khan and Imran Khan, it managed to make a mere `40 crore. The film did a lot better, managing over `73 crore at the box office.—Sanskriti Media. Unless the film really has a lot to offer as in the case of the films like Gully Boy, Jolly LLB 2 or earlier Gunday and My Name is Khan, they do not really do well. The year 2014 saw a unique love triangle when the Ali Abbas Zafar directed Gunday starring Ranveer Singh, Arjun Kapoor and Priyanka Chopra Jonas released and managed very good collection of `74 crore based on the star cast and the budget it was made. But the audience has to identify with the characters and the story of love that is being given through the film,” an industry source explains. After the first two parts had murdered the opposition at the box office, one expected Murder 3 to follow the suit, but the Vishesh Bhatt film was slaughtered at the turnstiles when the film did not collect even `20 crore. The film, also starring Anushka Sharma, Rishi Kapoor and Dimple Kapadia and directed by Nikhil Advani, was not a biggie and managed only `35 crore. Sometimes other films also pile on, even if they are not about romance, because a lot of couples try and watch films around the time in the theatres. Then 2018 saw the Neeraj Pandey directed army-based spy film Aiyaary starring Sidharth Malhotra and Manoj Bajpayee making only `17 crores. And 2016 saw another unique love story between Tabu, Aditya Roy Kapur and Katrina Kaif releasing, and the film—which had his upheavals because of Rekha quitting the film and being replaced by Tabu— wood cutting band saw machine Manufacturers did not live up to the hype that was created because Kai Po Che director Abhishek Kapoor was helming the film and only made `19 crores.
The 2017 saw a non-romantic film like Jolly LLB 2 release, which made `117 crores. Content works, days necessarily don’t. The year after saw another love story called Roy starring Arjun Rampal and Jacqueline Fernandez, which managed only `40 crores at the box office. “If you notice, Valentine’s Day is not really a holiday, hence there are no additional days.Valentine’s Day brings out the lovers in everyone, with even Bollywood trying to keep love in the air with romance films. Yes, if it a film about love and romance and it has been made really well, it will do much better at the box office.And finally last year saw Zoya Akhtar’s Gully Boy starring Ranveer Singh and Alia Bhatt—made a cool `123 cores at the box office. The film about Mumbai’s underground rap scene, aided by a love story, gave the audiences a lot to cheer for when it released.While this Valentine’s Day saw the Sara Ali Khan and Kartik Aaryan starrer Love Aaj Kal releasing, there has been one film every year over several years. The next year also saw Shah Rukh Khan returning on Valentine’s Day with his Karan Johar directed film My Name Is Khan. For instance, 2009 saw the Shah Rukh Khan and Irrfan Khan starrer Billu about the love between two old friends releasing, and the film made around `30 crore despite having Shah Rukh Khan in it. Then, 2011 saw Akshay Kumar’s film as a cricketer release at the box office. Shakun Batra who directed Kapoor & Sons some time ago — had directed a film called Ek Main Aur Ekk Tu, which released on Valentine’s Day 2012. But then the low profile Sanam Re, which starred Pulkit Samrat and Yami Gautam, managed to make crores and was a hit.
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