There are no comparative studies, but compared to other anti-oxidants, gold-infused beauty products give an instant glow because of the inherent property of the metal.”Rightly so for its visual appeal, in this day and age of app-based filters, gold-infused products provide a natural tint and an instant filter to your looks. The pure 24k gold flakes get absorb right into your skin, leaving the skin glowing and naturally radiant”. The smaller the particle size in the product, the easier it is for your skin to absorb it. Dr Nivedita Dadu, a dermatologist from Delhi, says, “Gold has natural properties of hydrating, nourishing and moisturising the skin. DrSmitha Warrier from Bengaluru confirms, “It is absolutely safe to use gold unless you are one of the very few predisposed to a gold allergy.” We are however more interested in the cosmetics of it.”Gold takes different forms in different products – micro-particles, nano-particles, flakes and liquefied gold.Gold has been used in skincare for centuries now.”
One of her treatments to deal with day-to-day skin problems uses a combination of microdermabrasion and a gold face mask. However, given the amount used in tubes, there is pretty much no chance of any issues. Joining the gold rush yet?. It instantly brightens up the skin, making it glowing and revitalised. It can get expensive and hence is not very widely used. The benefits of gold in beauty products are toning, firming wrinkles and fine lines, tackling premature ageing and more. Dr Pooja Chabra, trichologist and founder of a skin care brand rooted in ancient remedies, explains how it is a traditional remedy even closer home. Egyptian queens Cleopatra and Nefertiti were known to sleep wearing a gold mask. Karan Gupta, director of a natural personal care brand, has a rose gold face oil which, he says, “is a rich blend of essential oils and 24k gold flakes which helps to hydrate and condition. Turns China NON-WOVEN FABRICS Manufacturers out that 24K gold is a rather coveted elixir in the cosmetics industry too.The risks of applying topical creams containing gold is low, but additives can cause a reaction more than the gold by itself, so it is important to read the ingredients carefully. The nano-peptides, gold and vitamin B3 present in her formulation are vouched for their anti-ageing effects and help in supplying the necessary nutrition and glow to the skin. She says, “Swarna Bhasma or Monatomic Gold is known as a nervine tonic in Ayurveda that helps in improving overall health. It basically stimulates cells
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