According to Google’s estimate, my ad would be (on average) 8. The simplest way is to just enter the phrase you want to bid on.You may have noticed that the term [health food] was still positioned about the same as the other two terms (a little better even). So my ad would appear for phrases such as:health foodhealth food recipesBut it wouldn’t appear for phrases such as:food that’s bad for my healthhow food affects my healthAccording to Google’s estimate, my ad would be (on average) 8.With Google AdWords, there are at least three different ways you can bid on a single keyword phrase.So when you set up your next AdWords campaign (or when you check your current campaigns), you should check which of these methods will get you the most clicks for some of your more popular keyword phrases. Sometimes, it’s the little things that make the difference. Some of them won’t be relevant. Instead of just entering the keyword phrase as I did above, I could bid on this:”health food”Putting the quotes around the words changes what I’m bidding on.6 in the list of all AdWord ads for that phrase.
And it might make my ad more relevant to the search terms. And these might get me a lot more or a lot less clicks. For example, let’s imagine that I have a web site about healthy eating.1 clicks on my ad each day (on average).8 in the list of all AdWord ads for that phrase.The trick I’m going to show you here works with Google AdWords, but it may not work with every PPC search engine. Now I’m custom plastic angle valves only bidding on search terms that include the exact phrase “health food”. And it works best when you’re bidding on keyword phrases that contain more than one word. So my ad would show up if someone searched for any of the following phrases:health foodfood that’s good for your healthfood that’s bad for your healthYou can see that I may not want my ad to appear for all of those searches. In fact, I’ll show how you can use the *same* keywords and get much more traffic than most people.Pay per click (PPC) advertising can bring you a tidal wave of traffic.Lastly, I can narrow the relevance of my keyword phrase even more.
But it would have received *much* fewer clicks. Those two words have to be together and in that order in the search term.But there are a couple of options I can use when I place my bid on those keywords. My ad will only appear for people who search for my keyword phrase exactly. It would get me about 300 clicks a month more than [health food]. And I would receive approximately 9.And that’s just for a single keyword phrase. In this case, I may do best by bidding on “health food”. I might bid on the following keyword phrase:health foodThis means that I’m bidding on any search that includes both of those words. And it would get me about 90 clicks a month more than the words without quotes. So it won’t appear if someone searches for phrases like:health food recipesvegetarian health foodAccording to Google’s estimate, my ad would be (on average) 8 in the list of all AdWord ads for that phrase. The search must include only those two words in that order.
You can see that there are some significant differences in the amount of traffic I would get from each of these different bids. This is probably because far fewer people search for health food without any other words.1 clicks on my ad each day (on average). And I would receive approximately 2. And I would receive approximately 12 clicks on my ad each day (on average). Or it can give you a mere trickle like a leaky faucet. I can enter it like this:[health food]This means that my ad will only appear if someone searches specifically for:health foodAnd it won’t appear for any other search terms.I just want to show you one little trick you can use that can make a big difference in the effectiveness of your PPC advertising
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