Standing out among the competitors The aim is not to think of these initiatives from a competitive standpoint, but more from a prism of driving societal change. On this occasion, Sanjay Khajuria, Director – Corporate Affairs, Nestlé India talks about the wholesale RPET cup factory initiative they have taken as a brand to address the plastic pollution concern. At such festivals, tourists and local communities need to be informed about proper waste disposal; a recent example is our initiative in Kumbh Mela in Prayagraj. Also taking this programme to large format cultural festivals is our other endeavour, where people gather in large numbers and food consumption is high.
Spreading awareness on plastic management Occasions like these enable us to educate and drive behaviour change across the organisation as well as the people associated with it. Driving behaviour change through consumer awareness initiatives is a very important part of our efforts toward plastic waste management.. World Oceans Day provides a unique opportunity to honour, help protect and conserve natural resources. We are expanding this programme to other cities of Uttarakhand in phase 2. At the end of the drive, the collected waste was sent to the processing facilities and disposed of responsibly. World Oceans Day naturally provides an opportunity to create such awareness for an important cause.Activity on occasion of World Oceans DayAt the clean-up drive, the volunteers are divided into different teams to ensure the systematic collection of waste.
Understanding the concerns and plight of the consumers and environment, FMCG brands have set out to curb this problem and address the concern. We have a year-long communication plan spread at different levels and in collaboration with different platforms and mediums of engagementIn collaboration with Gati Foundation, a Dehradun based environmental action and advocacy group; we launched a project in Dehradun and Mussoorie for effectively managing post-consumer plastic waste.We already have awareness initiatives for consumers in India on plastics waste management:2 Minute Safaai Ke Naam, in Dehradun, Mussoorie in phase 1.Hilldaari project in Mussoorie: While Hilldaari aims at setting up an end to end waste management system, through this project we also aim to bring about behaviour change.Over the last few years’ stark images of animals choked in plastic and mountain of non-degradable plastic has been floating on social media, intensifying public concern. The rampant use of plastic is on the rise and very few measures have been taken to tackle this problem – Plastic Pollution
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