However, among the lotion dispenser pumps for sale randomly interviewed by reporters from Beijing Commercial Daily, the brand image of Head and Shoulders and Rejoice still stayed in the past views. Industry insiders pointed out that once again pushed its products to high-end, while conforming to the development of the times, it seemed that it was also forced to choose. The main fragrance experience is the selling point.
‘The CS channel is facing omni-channel challenges that are not limited to e-commerce. Some analysts believe that 1992-1996 was the golden period of evelopment in China. However, insiders analyzed: “Today, the high-end market has been occupied by brands such as Adolph, Schwarzkopf, and Cassie, and brands like Meishangxuan under Pacific Amore have also joined the Chinese market. Collective ‘Upgrade’
On September 6, the reporter learned from the relevant person in charge of that announced that its brand Rejoice, a high-end fragrance care series customized for the CS channel-the French small perfume bottle R series, was officially launched. Before 2000, Rejoice kept its share of more than 50% in the mass sub-market that pursued compliance.3 billion yuan.711 billion, a year-on-year decrease of 1.”
In fact, has to face not only positioning problems, but also channel selection.18 Global Purchase’ period, Adolf also defeated Rejoice and Head Shoulders, and became a dark horse in sales. In comparison, sales in fiscal year 2018 were down more than $1 billion from fiscal year 2006, and operating profit did not increase significantly. In order to gain consumer recognition. According to the data, Ziyuan, a cleaning and care brand represented by silicone-free oil, currently accounts for 40% of supermarket channels and 20% of e-commerce channels. is ‘upgrading’ its entire line of hair care products.
The new product broke the previous ‘9 yuan 9’ price and increased 9 times to 99 yuan. In the opinion of Bao Yuezhong, an expert on new retail of fast-moving consumer goods, “is now breaking the original brand positioning and brand attributes one by one. In terms of price,
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