Recently, some domestic brands of electric bicycles are selling well in Europe and the United States, which not only arouses the attention of the industry and outside, but also drives related stocks in the capital market. Tickets are active. Is the overseas sales of electric bicycles an individual phenomenon or a general situation in the industry? How is the overall operation of the industry? New coronary lung What changes has the epidemic brought to the electric bicycle industry? As an export-dominant industry, how does the electric bike industry fit Should the new development pattern? In response to the above topics, the Economic Daily reporter conducted an in-depth interview. The industry is recovering and exports have turned positive To observe the operation of the bicycle industry, we need to look at two data: one is output, and the other is exports. It was learned from the 2020 China Bicycle Industry Conference held recently that from January to September this year, the output of bicycles and electric bicycles both achieved double-digit growth. From January to September, the output of bicycles by enterprises above designated size was 32.202 million, a year-on-year increase of 14.2%, which turned positive since June After that, it continued to grow substantially; the output of electric bicycles above designated size was 22.853 million, a year-on-year increase of 30.3%, an increase of 10.2 percentage points from the same period last year. According to Liu Suwen, chairman of the China Bicycle Association, the main business revenue of the bicycle industry this year will exceed 360 billion yuan, a year-on-year increase of 10%. Look at the exit again.
From January to September, exports turned from negative to positive. According to data provided by the China Bicycle Association, from January to September, bicycle exports were 41.663 million units, an increase of 3.9% year-on-year; the export value was US$2.434 billion, an increase of 12.0% year-on-year. Among them, 5.954 million bicycles were exported in September, a year-on-year increase of 25.2%, and the export value was US$368 million, a year-on-year increase of 59.8%. At the same time, exports in major markets maintained growth. Exports to the United States were 11.507 million vehicles, accounting for 27.6% of total exports, a year-on-year increase of 17.3%; to Vietnam, South Korea, the Philippines and Malaysia, there was strong growth, with exports increasing by 63.6%, 57.5%, 51.9% and 46.7% respectively. Considering the continuing impact of the epidemic and other factors on the global economy, it is not easy to achieve such results. According to industry insiders, an important reason why the bicycle industry has been able to buck the trend is that the epidemic’s requirements for decentralized travel have brought a large amount of bicycle transportation demand. Adapt to double cycle, quality is more priority Bright export data has boosted the confidence of industry enterprises in the development. However, there is another problem that cannot be ignored: as a typical export-oriented industry, how does the bicycle industry adapt to the new development pattern of domestic and international dual-cycle mutual promotion? “With the domestic cycle as the main body, it is by no means to simply transfer the export part to the domestic market.
Otherwise, it is likely to trigger a price war and have a negative impact on the industry. My understanding is to further improve product quality and improve the industry. Standards to meet the escalating needs of domestic consumers.” said Yang Yufeng, general manager of Tianjin Jinlun Bicycle Group Co., Ltd. Zhang Chonghe, chairman of the China National Light Industry Council, said that the Fifth Plenary Session of the 19th Central Committee of the Party proposed to form a strong domestic market and build a new development pattern. The bicycle industry must focus on exploring the domestic market, conform to the trend of consumption upgrades, strengthen the supply of mid-to-high-end products, and continuously meet the people’s growing needs for a better life. In recent years, the trend of mid-to-high-end bicycle products has become obvious, and the proportion has increased significantly. According to data provided by the China Bicycle Association, the output of bicycles above 1,000 yuan has been increasing year after year. In 2019, the proportion of bicycles above 1,000 yuan in total output has reached 13.7%, an increase of 2.2% from the previous year; high-end products represented by lithium electric bicycles , Accounting for 13.8% of the total output of electric bicycles, with an annual output of nearly 5 million units, a new high. It is worth noting that, with the domestic cycle as the main body, it is by no means a closed door to operate, but by leveraging the potential of domestic demand to better connect the domestic market with the international market.
Tags: electric bike
Zhejiang Hangpai Electric Vehicle Industry Co., Ltd