Just like the fabric and style differs from designer to designer, so does the choice of colours.In clothing, textile will always be driven by shape. Going into the late fifties and 1960s mini-dresses and maxi-length skirt outfits entered the scene. Shroff says, “Pop colours like purple, cobalt blue and onion pink are a big hit this season and vibrant colours can be worn for a day out with your friends and without a doubt can be carried as an office wear, while continuing the look for the party later in the night. For Parekh, this summer is all about vibrant hues like red and brown to soft colours like pastel pink and lavender. No one wants tight fits and body-hugging silhouettes all the time as they make you more conscious of your body and also tend to be less comfortable. Fashion is often described as being a global mash-up, where trends saw the fusion of previous vintage styles, global and ethnic clothing,” says Parekh.Talking about the spurt in popularity, designer Payal Jain says, “The primary cause is to accommodate the concerns of women whose bodies are changing with time. Mod styled dresses with short skirts and bold, colourful patterns became popular.Outfits by Pooja ShroffNature-friendly textilesEvery designer has his or her own aesthetics, inspirations and signature looks. As menswear becomes increasingly casual, a trend fuelled largely by the rise of streetwear aesthetics in high-fashion, a shift towards relaxed fit garments is gaining steam. “Fashion dictates personality.
Dresses which accentuate the shape of one’s body are giving way to loose fit silhouettes making style synonymous with comfort. Anti-fit is the mood of this season’s style book as relaxed, comfortable, free flowing silhouettes rule the runways and wardrobes. As we entered the 80s, fashion evolved once more, skirts and dresses were once again longer and featured straight lines and more serious design. Shades like sky blue, lighter green hues, orchid are soft and give a fresh vibe.“The trend, a few years ago, was all about shift dresses, bodycons and bandage dresses but over the years customers have been coming and requesting for stylish drapes, butterfly sleeves and multipurpose comfort wear.“It’s the breathable fabrics that play a major role in making the outfits comfortable,” shares Shreyasi Pathak, stylist, Vajor. That is why bespoke suit is always a better option than a readymade one as both the designer and fabric understands the body and tailors it in accordance to your comfort,” shares Saggar Mehra, creative director at Sunil Mehra. We avoid using vivid and dark colours during summers,” shares Mehra. How absorbent, practical and fluid the fabric is. “For spring-summer I have used colours such as apple green, icy blue, China PU Coated Fabric Manufacturer peach, ivory and some vibrant shades such as fuchsia, emerald green and tomato red. In fact, we did an entire summer collection with Liva whose fabrics are made of eco-friendly fibres and are known for their fluidity,” she adds. Also, it feels good to have people around you in pop colours amidst the cliché summer light colours.Designer Sumona Parekh finds it amazing to see how different events in history have influenced and changed the way people have dressed throughout time. Long gone are the days of short dresses and tight waist belts, easy-breezy silhouettes with multi-layering approach accessorised with chic crossbody bags is a very stylish yet young look that we as designers suggest our young buyers to sport,” she adds.Outfit by designer NikashaSummer HuesSummer is always about keeping it light. “It’s about the touch and feel of the fabric against your body.Adding to it Prem Dewan, retail head, OSL Luxury Collections Pvt.
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