Moreover, for people working in marketing automation space, Blockchain is significantly helpful as it increases the conversion rates. Moreover, Blockchain is also responsible for automating the sourcing, supply chain and procurement processes in various businesses as disrupts the way marketers engage with their clients.Tokenised Content – Businesses to Have Control over Their DataBlockchain technology plays a vital role in enabling businesses to reward consumers for the use of their data via digital assets.ConclusionThough it is quite apparent that the complete evolution of Blockchain technology in a developing country like India will still take some time, it isn’t too early for organisations to start thinking about implementing the same in their varied business operations. Going forward, the entrepreneurs will now be benefited from the Blockchain technology by accepting funding from angel investors and venture firms. With the implementation of Blockchain-based platform, it can become easier for businesses to identify the ideal touch-points for initiating a productive engagement with the customers. With the productive use of Blockchain technology, it is easier and convenient for marketers to target their specific audiences for advertising. The faster an organisation learns to secure capital, the quicker it is for them to invest in building their teams and promoting their business. This means streamlining the various processes for meeting the demands of digitally savvy customers.(Source). A wide array of industries have already started showing potential in Blockchain as they embrace the technology with open arms. For those not much familiar with Blockchain, it’s a Reflectives Sheeting Manufacturers distributed incorruptible digital technology responsible for maintaining a fully encoded database that serves as a ledger where all transactions can be recorded and stored.–Rahul Agarwal, Chief Technology Officer, Policybazaar. Blockchain even promises to give brands a new and innovative way to build social loyalty with the consumers while tracking their marketing data. This can be done by customising the outreach efforts across diverse channels.Technology is evolving at a rapid pace and what market experts believe is that 2019 will be the year when Blockchain – the backbone of crypto-currencies – establishes itself as the fastest-growing digital technology.comDisclaimer: The views and opinions expressed in this article are solely those of the original author.Security of Capital – Blockchain to Serve as an Engine for Securing CapitalUninterrupted access to capital is surely one of the major challenges that most organisations face these days. As per a recent report by HubSpot, over 40% of the marketing executives believe that they better understand their potential customer’s cross-device behaviours through Blockchain technology. With technology all set to evolve the marketing automation space in the next few years, the marketers will soon have better tools handy in order to build and nurture trust-based relationships with the customers. By implementing the technology in their business operations, the owners now have the tools to track all of their customer marketing efforts in one place. The fact – by exploring all possible ways to implement Blockchain technology in marketing efforts, businesses can surely gain a swift advantage over the budding competition. These views and opinions do not necessarily represent those of The Asian Age and/or other staff and contributors to this site
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