When 2K Games announced that NBA 2K21 will be priced at $70 for next-generation consoles, it kicked off speculation that there will finally be another price hike for video game software in the PS5 and Xbox Series X generation.
Take-Two Interactive CEO Strauss Zelnick defended the price point for NBA 2K21 and said that the price hike reflects “the quality of the experience,” in a new interview. Zelnick also spoke on the price hike during today’s Q1 earnings call with investors.
“There hasn’t been a price increase for frontline titles for a really long time, despite the fact that it costs a great deal more to make those titles,” Zelnick replied. “And we think with the value we offer consumers…and the kind of experience you can really only have on these next-generation consoles, that the price is justified. But it’s easy to say that when you’re delivering extraordinary quality, and that’s what our company prides itself on doing.” If you are in lack of NBA 2K21 MT, visit our site z2u.com, a reliable and cheap online in-game currency store.
Zelnick goes on to cite costlier development and the caliber of experience on next-generation consoles as two factors that informed Take-Two’s decision to charge an extra $10. Judging by the language Zelnick uses during the interview, you get the impression that the $70 price tag isn’t a one-off for NBA 2K21. Sales will have to really slump to keep this from becoming permanent for Take-Two.
Lastly, Zelnick was asked if he thinks the economic recession brought on by COVID-19 may lead to weak next-gen console adoption. While he couldn’t say either way, he reaffirmed Take-Two’s commitment to supporting next-gen consoles with games like NBA 2K21 and the PS5 and Xbox Series X version of Grand Theft Auto 5.
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