“My research shows vegetarian and vegan eating may be healthier, but those things can be polarizing.. In the classes he has conducted (called Food and Society), he has observed that his students took to cooking, and made frequent farmers’ market visits when social issues were highlighted. “Instead of cheesecake with a raspberry on top, they would serve a bowl of raspberries with a dollop of cheesecake. Gardner seems to have a found a solution for this. He has named his approach as “stealth nutrition”, which places more focus on aspects of food apart from nutrition, like taste and ethics. Apparently, disposable facial mask people seem to have acknowledged this fact, it’s just hard to execute. So we don’t get rid of the meat; we just use little strips of chicken or beef as the condiment,” he said. For instance, talking about climate change, animal rights and other ethical notions helps in leading people to go vegetarian, according to him.
There was no variation in the recipe, but the labels were changed to see if language caused changes in the servings kids took. “So in this context, “carrots,” are basic, “low-sodium carrots” are absence of vilified, “high-fiber carrots” are presence of glorified, and “twisted citrus-glazed carrots” are indulgent,” he explained. Christopher Gardner, who now holds a PhD in nutrition science, has conducted several studies to find out how people can stay healthy via diet. It’s not like we take the cheesecake away; we just flipped the proportions,” he explained. A hint of indulgence helped in increasing vegetable consumption compared to healthy names.The golden rule for eating healthy of course is, to go less on meat and more on vegetables. The study was first conducted in 2017. A win-win-win situation, if you may.‘Stealth nutrition’“I’d go to medical conferences and share my research, and people would eat candy bars while they listened to me talk,” he told Elemental.
Similar patterns are followed for “protein flip”, where there’s a small piece of meat surrounded by more lentils or vegetables.“So essentially, “stealth” is reframing food not to be just about health,” he explained.‘Dessert flip’Another interesting strategy his team came up with began with a “dessert flip”.Flipping food proportions sounds like a good deal, because it takes care of environmental sustainability and health too. People often think that vegetables can’t be tasty. So to pep things up, he worked with a linguist and renamed the vegetables by using four types of labelling: ‘basic, absence of vilified, presence of glorified and indulgent’.It’s important to note that the approach doesn’t intend to deceive anyone; it just focuses on changing behaviour in ways that move away from health
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