Why would you want to spend 2 days coming up with all thecontent for your mini-course if you already have pastinformation you can adapt!? If you don’t have any existing material, then find someoneelse who has written an article and use that for part ofyour mini-course – with their permission of course.You’d be surprised at all the pieces of the puzzle that areout there independently which you could combine into a greatmini-course without nearly the mountain of effort you mightexpect.Tip #3 – Give yourself lots of chances to make moneyOne way to build more value into your mini-course and makesure people hang onto your messages instead of deleting themis to put lots of quality links into your ATV Sprayers Manufacturers mini-course. This allows people to get additional information on specificaspects of the mini-course.
Some of those links can be to free resources, others toresources where you earn an affiliate commission, and stillothers to your own products and services. The more links you have that actually contribute to yourstudents learning the subject of your mini-course andfulfilling the promise you made to get them to sign up, thebetter your chances of them clicking those links. If you create lessons people save for future referencebecause they have great links in them, you’ll make moremoney!For an example look no further than your “in-box”! Almosteverybody has email messages they’ve saved from other peoplebecause they contain links to sites you want to use now oraccess in the future. Tip #4 – Build anticipation for the next messageIf you’re going to take the time to put together the mini-course, wouldn’t it be great of the majority of people whosubscribed actually read your messages!? If you want to launch a successful mini-course, you’ve gotto rise ABOVE the noise of all the other email messagespeople receive every single day.One way to do this is to always end each lesson with a small”ad” or excitement builder for the next message. You do thisby really playing up a big benefit they’ll receive as aresult of reading the next message you promise to send them.Here’s an example:”The next and final installment in this mini-course willgive you five tips for how to get 10,000 visitors to yourwebsite without spending a dime on pay-per-click traffic! Sostay tuned for the next lesson in 2 days…”It’s a simple, yet very powerful way to build anticipationfor the next message into EVERY message you send.
This simple step helps make them look forward to the nextmessage so it gets read… not trashed!Tip #5 – Tell them what they don’t know!If you’re using the mini-course to promote a product thatcovers a much “bigger picture” of the topic as a whole,constantly remind people that the mini-course is just a”tiny piece” of the whole product. Remind them of what else they need to know and tell them ifthey buy the product then they’ll get this benefit, and thatbenefit, and even more specific information.Remember, you didn’t publish this mini-course to practiceyour typing skills! You are in this to make money, to getsubscribers, and to make sales! Once you deliver quality content that gives people a realtaste of what’s in store when they actually purchase, thenit’s time to close the sale… you deserve it!
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