Tmall announced its China packaging suppliers store 2.0 plan on June 25, which will comprehensively upgrade its flagship store from consumer data, page display, and online and offline experience. Tmall merchants can choose whether to upgrade the flagship store version, and the new version will also be fully open to Tmall sellers before the Double Eleven shopping festival this year. On the day of the press conference, Tmall revealed that the makeup line of French luxury brand CHANEL will enter Tmall in July.
The new flagship store version may help the CHANEL makeup store to display richer content and provide more consumer experience at the beginning of its launch. Up to now, CHANEL makeup can only be purchased through the brand’s official website and WeChat official account. The setting of the official website can already reflect the brand’s emphasis on shopping experience. In addition to using videos to explain the use of the product, the color number selection interface of some lipstick products will also provide virtual color test services. After obtaining the user’s camera permission,
the user’s facial information can be read in real time, and the user can be tested for virtual colors directly through the video screen. It is conceivable that CHANEL’s Tmall flagship store may continue this color test experience. The online consulting customer service provided on the official website may also be presented in the form of ‘online BA’.
Hallstar Beauty will launch its innovative SmartEye mobile technology in August this year. The mobile technology can be connected to a smart phone for real-time skin analysis, and can track skin conditions through a matching mobile phone application, thereby realizing personalized beauty product recommendations. By taking facial photos with the UV-sensitive SmartEye camera and loading the photos into the user’s Beautivision mobile app account, users will be able to see how well the sunscreen protects the skin from harmful UV rays and whether real-time adjustments are needed.
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