The pink packaging is full of heart, and it is beautiful once it is released. The crazy pursuit of makeup opinion leaders and their fans. Differentiated competition point: ancient law inheritance + scientific research and development The raw materials used in skin care products launched by Tatcha strive to be consistent with the beauty and skin care products used by Japanese geisha, such as the second product The Rice Polish Foaming Enzyme Powder, the basic raw material of this product is rice water ——Geishas will use rice water to wash their faces. Tatcha later upgraded the formula of this product,
launching different versions to suit different skin types. This also reflects Tatcha’s ‘humanized’ characteristics. For different skin types, the formulations of many of its products will also be adjusted, and the personal skin care process can also be adjusted according to needs. Unlike European and American brands,
Tatcha pays more attention to internal and external harmony-to improve the real skin quality. Victoria Tsai used food to explain the characteristics of beauty products in different countries in an interview: ‘French beauty is like butter-extravagant, Korean beauty is just like its food-sweet, spicy, bitter and salty, and Japanese beauty. Makeup is the same as the ingredients used in its food-streamlined but high-quality, behind the expensive craftsmanship.’ Available data show that the brand’s sales in 2014 were 12 million U.S. dollars, and according to the forecast of investment company Bryan Garnier Co
, Tatcha Sales in Cosmetic Airless Bottle were approximately US$70 million, and sales in 2019 are expected to exceed US$100 million. At present, Tatcha has 75 employees worldwide, and all products are developed by itself. The personnel hired by the company are stationed in Tokyo, Japan and San Francisco, USA. After communicating with geishas in Kyoto, Victoria Tsai will go to Tokyo to study with staff why the products used by geishas are effective.
Tags: Cosmetic Airless Bottle
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