Sometimes, it is driven by a need to improve brand reputation and even worse, CSR could be a moral counter-balance for practices that have had direct negative impacts on the poor. This applied to the employees as well. There can be a subtle use of CSR to brush off bad reputation as well as camouflaging of the dark acts in marketing. Many businesses are using these opportunities for enhancing their social profile and in the process expanding their business markets. It addresses many areas such as, corporate governance, human rights health and safety, environmental effects, working conditions and contribution to economic development. Thus, they too are expected to shoulder social responsibilities.A business that makes nothing but money is a poor business— Henry FordThe recent years have seen a growing realisation among societies that businesses should play an active role in community development. Consider a man owning an industry. Consequently, more remote regions where development aid is acutely China Medical Protective Non-Woven needed are being bypassed and deprived of this new social revolution.
A popular CSR activity is contributing to natural disaster relief funds, which is probably directed at scoring favourable points with the political party in power. Businesses are powerful constituents of society and the most respected businesses feel oriented to do much more than making money; they exist to use the power of business to solve social and environmental problems. They are involved in a wide variety of community development projects related to, education, health, skills training, entrepreneurship, women empowerment, food security, livelihoods and supporting services for the differently-abled. Business corporations are rooted in a social environment and hence it is imperative for businesses to be sensitive to societal demands.CSR is rooted in the knowledge that businesses have a duty to enable all living beings to get a fair share of the planet’s resources. It is very difficult to legislate moral obligations. He can be reached at moinqazi123@gmail.It is wise to remind ourselves again of the advice of Henry Ford: “A business absolutely devoted to service will have only one worry about profits.Provide healthy working conditions and welfare schemes for workers and their familiesAim to make a moderate profit, part of which would be devoted to the welfare of community and the rest to the improvement of the industryRegard themselves as trustees of consumers and take care not to produce shoddy goods or charge exorbitant prices.
India is the first country to require companies to expend resources on CSR programmes. The push for legalisation came because voluntary CSR encouraged practices such as free-riding (companies taking advantage of benefits without actually spending), greenwashing posing as CSR, and false disclosures. Gandhi derided the voracious greed for profits of investors. CSR activities should be relevant to local, national and global contexts, keep disadvantaged communities as the focus, be based on sustainable development principles and implemented in partnership with NGOs, governments and other relevant stakeholders. Politics can skew priorities, with some companies looking to gain goodwill by backing government-led projects rather than initiating independent initiatives. The overarching goal of CSR is to drive change towards sustainability.The CSR movement began as a response to advocacy that they should play a role in ameliorating social problems due to their economic power and overarching presence in daily life.India has a unique law — the Companies Act 2013, and the Corporate Social Responsibility Rules, which came into effect on April 1, 2014.CSR has been peripheral in most organisations and is not woven into the fabric of the business.
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