Unconfirmed reports offer pictorial proof indicating that actor Bradley Cooper may have had a nose job to enhance his good looks. And now, the men, more conscious than ever before about their appearance, want to match those ideals of male beauty too. The quest for looking good transcends the sexes and is just as important for the Indian man as it is for the Indian woman today,” points out Dr Sameer. Five years ago, 70 per cent women and 30 per cent men used to come for cosmetic surgery but now it is 55 per cent women and 45 per cent men,” says Dr Viral Desai, cosmetic and plastic surgeon, Mumbai. Cosmetic procedures have more than tripled over the past decade, according to the American Society for Aesthetic Plastic Surgery, and the presence of botoxed beauties (technically referred to as neurotoxin procedures or use of injectables like Botox) has more than doubled from 2010 to 2016. The internet is abuzz with examples of Hollywood personalities opting for plastic surgeries. The most common treatments Indian men seek are still hair transplantation and hair regrowth therapies, laser hair removal for beard, back and chest, liposuction for love handles, male breast reduction and rhinoplasty. “And since it is a surgical procedure, care must be taken that a highly skilled and efficient surgeon is consulted to ensure a top quality job,” says Viral. There is no denying that cosmetic surgery is on the rise and the trend is intact worldwide. But here’s an interesting tidbit, Indian men are more likely to share this secret with their partner as opposed to women who remain cagey. After all people colour their hair to camouflage their grey, so why not clean up dark circles or wrinkles? Appearance does matter. It results in body issues. Men are certainly more discreet when it comes to procedures such as Botox and fillers because they are probably worried they will get judged for what seems to others as a ‘women indulgence’,” says Shuba. So rumours of an Aamir Khan or SRK opting for a subtle makeover is quickly dismissed in order to keep their macho image intact. The top hospitals for plastic surgery in India conduct these procedures at just a fraction of what it costs in Western countries,” says Dr Virat. ATHLETIC Treatment: Brow lift, jawline re-contouring,liposuction and Blepharoplasty (eyelid surgery)Other treatments on the rise apart from the above mentioned treatments are
YearsDuring teenage years, the most common cosmetic surgeries performed include rhinoplasty (nose surgery), scar revision and the occasional breast reduction. In India, younger people, especially men, are willing to do what it takes to up the glamour game. Ambrosia, referring to the biotech startup that offers a form of parabiosis — transfusing adults with the blood of 16- to 25-year-olds — is getting popular abroad. “They are a little more apprehensive than women only because they do not know how to cover up if they have a bruise or a swelling from a treatment which women have mastered quite well. Of them, almost 70 per cent are men, with majority being in the age group of 20 to 40. “In a year, around 400 people come for cosmetic surgery. This surgery is usually done for children to avoid the social embarrassment that can come with ‘Dumbo Ears’. “This is not just true about one, but almost all types of cosmetic and plastic surgery procedures conducted in India. The awareness and acceptance of cosmetic treatments such as botox Aluminum bottle cap and fillers is increasing everyday and people are not shying away from speaking about and showcasing such treatments anymore, thanks to the phenomenon started by social media divas like Kim Kardashian,” reveals Shuba Dharmana, Bengaluru-based cosmetic dermatologist.Blame it on the fashion glossies. “If they can follow up on the treatment instructions, follow good sun care and use good skin care products, women will soon see the opposite sex sporting skin they will be envious of!” Looks like the battle of the sexes has taken on a different meaning altogether! Stages of cosmetic enhancement The Adolescent YearsDuring adolescent years, otoplasty (surgery to restore or enhance appearance of ears) is a common surgery performed in children under 10 years of age. “They do however, fear being unfavourably judged by friends and/or family for being ‘vain’. In particular, the tech campuses of Silicon Valley have become a boon for discreet cosmetologists. The tech world especially consisting of HNIs is no stranger to this phenomenon of cosmetic surgery and cosmetology,” says cosmetic surgeon Dr Sameer Karkhanis, who runs the Centre for Cosmetic and Reconstructive Surgery in Mumbai. Indian men are equally vain, perhaps a tad more discreet about cosmetic procedures unlike their female counon and tummy tuck are the four
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